Transmedia Next Day 2 + 3 #tnx12

Gepostet am 21.05.2012 in Seminar

Transmedia Next Day 2 + 3 #tnx12

Summary of the last two days of Transmedia Next training in London 2012. One week ago, Transmedia Next  took place in London. It’s an exclusive training-event for transmedia organised by Anita Ondine and her team. On three days, four trainers – Inga von Staden, Jonathan Marshall, Anita Ondine, and Lance Weiler, guide the participants through the main topics in transmedia storytelling and production. It’s a very hands-on, insightful, learning-by-doing workshop, with great tips enabling us to look behind the scenes of projects like Robot Heart Stories, Pandemic 1.0, or interactive BBC programms (to name a few). These are impressions and notes of day two and three (more on Day 1). User experience Jonathan Marshalls‘ tips: it’s all about the user! Keep it simple, provide consistency know your audience provide a visual hierarchy, be honest, incorporate user feedback meet the requirements in the brief wow-effect Media architecture Inga von Staden on the main points of different media in building your transmedia story-world Films can create an awareness for a story Games are better in showing complexity, you get a deeper understanding. Action games train skill sets, other games activate collaboration,… Internet platforms can empower you – make a change in the real world Mobile content: puts you into context with people around you Inga Von Staden: Media Architecture You need to visualize your story! How do you address your audience for your complex transmedia story understandable and simple? Trailer for multiplatform projects work fine e.g. When you pitch your project you need to know the different people, their language and the markets for all the different platforms – it changes your pitch. No experts A general rule for all of us working in the field: „Step down from being an expert“ (Inga von Staden on her philosophy in transmedia). Everybody has to learn from each other and the other disciplines that are part of a transmedia production. That also means that producers have to be part of the creative process to understand it. Content is a dialogue today – its not about marketing anymore, its conversation. „I coach dialogue. By asking the right questions I bring people to talk to each other“ – Inga von Staden describing her magic in the storyfinding process of Team Hero. Besides all the incredible people I met there (the team, the trainers, Robert, Karine, Christine, Nina,…) it was very rewarding to hear people talk about their projects. e.g. Why did „Robot Heart Stories“ work so well? Because it was so simple and it applied to an emotion, which could be shared easily. Kids understood intuitively what they had to do, to move Laika further. They worked together in helping her fill up her heartmeter so she could move. And parents got involved, too. What started as a family project by Lance, his son, and his mother, became a family project for a lot of participants. There would...

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Transmedia Next #tnx12 Day 1

Gepostet am 15.05.2012 in Seminar

Transmedia Next #tnx12 Day 1

Transmedia Next is a training for people who are already experienced media professionels. I applied for a scholarship because you never stop learning and its a big chance to talk with people from all over Europe and with our trainers about transmedia and storytelling. It is organized by Anita Ondine and her team – thank you very much by the way! So yesterday in London, the first day of Transmedia Next (#tnx12) took place and involved all of the participants in a story, a competition and into the wide wide worlds of transmedia storytelling.  1. The surroundings The location is incredible. We are in the middle of London, on the 5.th floor of Centre Point, which means, we have the whole at our feet. The panorama is spectacular and inspiring, especially for our competition – but I’ll come to that later. Already a few weeks ago, one Joan Carpenter registered as participant of Transmedia Next, it seems. She’s on Facebook, she tweets (@joancarpenter4), she is somehow connected to #topal, and she didn’t show up yesterday (as you might have guessed already if it’s not your first transmedia story) but she left and is still leaving clues (SMS, FB-messages, Tweets) all over the place. So, we don’t know where this story is leading us at the end, but we’ll solve this mystery, for sure. How we solve it, that we’ll see at the end!  2. Competition At the check-in we got our name tags, not realizing that there was a QR-code at the back. With this code we (maybe 30 participants) were sorted in groups named Hero, Hellas, and Hope. Our tasks are identical, we have to develop a transmedia experience for London that helps give “people from different side of the tracks”, different classes, different races a chance to tell stories together to find a better understanding of the “so-called-other”? Yes, the intention is to think a better society of the future. And we have to fit the name of our group into it somehow (hero’s journey once again?!). After we got to know our groups (which are, I think, put together for their different talents, as an image of the interdisciplinary teams you have/need in transmedia storytelling. The other side of the medal is: you are talking with 10 people about story. That’s hard! I developed theatre productions, events, and storyworlds like that, but I prefer smaller teams to get the first idea and concept together). In our concept meeting we were assisted by Inga von Staden and Jonathan Marshall, two of our coaches, who helped us, to focus on the direction. The input of Inga  was kind of a big “aha-effect” for me. Often in groups you have the situation that ideas are blocked because someone says “no”, or the guy on the executive level says “that’s not the right direction”. Last remark would have been somehow...

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